B2B SEO Consulting: More Qualified Enquiries from Google and AI Search
B2B buyers research for months before making contact. In that phase, your visibility determines whether decision-makers find you at all. With the right B2B SEO strategy, you are visible exactly when someone is searching for your solution: in Google, in AI Overviews, and in AI models such as ChatGPT and Perplexity.
What Makes B2B SEO Different from B2C SEO
The target audience in B2B search engine optimisation is often far more specific than in B2C markets. Keywords tend to have lower search volumes but a much higher value to your business. A single qualified B2B lead can represent an order value of tens of thousands of euros.
The complexity of the buying process adds to this: multiple stakeholders are involved, the sales cycle takes months, and content needs to cover the entire research journey, from initial orientation through to the final decision.
Is B2B SEO Consulting Right for You?
You are in the right place if…
… you are responsible for marketing in a B2B company and know that your website is not generating qualified leads.
… your offering requires explanation and potential clients research extensively via Google and AI search before making first contact.
… your B2B company operates across multiple regions and needs an SEO strategy for several markets or languages.
My Approach: Strategy, Implementation, Measurable Results
1. Free introductory call: 30 minutes, free and no commitment. I learn about your business and goals and give you an honest answer on whether and how I can help.
2. SEO analysis: I look at where your website currently stands: which keywords are ranking, where opportunities lie, and how your competitors are positioned. This analysis is the basis for everything that follows.
3. Individual B2B SEO strategy: Based on the analysis, I develop an SEO strategy that fits your business: keyword clusters along the buyer journey, a content plan, and a technical roadmap with clear priorities and realistic timelines.
4. Implementation or ongoing support: I either implement the measures in full or support your internal team as a strategic consultant. Monthly reports keep everyone up to date and make progress measurable. Collaboration is available as ongoing SEO management or as a one-off strategy audit if you need clarity on priorities first.
My Experience, Your Advantage
I have been doing SEO for over 10 years, with projects in B2B SEO at international corporations and mid-sized businesses. I know the challenges from daily practice, not just from theory, and bring that knowledge directly into your project.
My background in technology journalism helps me present complex B2B topics in a way that not only ranks but also convinces. I know how to describe products and services that require explanation so that decision-makers understand them, and that ability goes into every SEO strategy I develop.
Happy Clients
Walid Gomaa Digital Marketing Director, Culligan EMEA
„I had the pleasure of working with Sina for Culligan EMEA for almost 5 years. Sina combines strong strategic vision with excellent execution and project management skills. She played a key role in improving our organic search performance while successfully managing complex initiatives across markets. She consistently brought fresh ideas to the table, with a strong focus on innovation and the smart use of AI to enhance SEO and digital marketing performance. Her proactive mindset and ability to turn ideas into action made a real impact on the team and our results." Beyond her technical expertise, Sina is highly reliable, collaborative, and always delivers high-quality work on time. I would gladly recommend her to any organization looking for a talented and forward-thinking SEO leader."
Silke Schreiber Senior IT Project Manager, Düsseldorf Digital Agentur
"Sina supported us during the concept phase and in the first implementation projects for the new duesseldorf.de website, making a valuable contribution throughout. I particularly appreciated her deep SEO expertise, her clear and structured way of working, and above all her reliability. I could count on Sina at every stage - she drives topics forward on her own initiative and always thinks one step ahead."
Vilma Atanasova Senior SEO Manager, index Internet und Mediaforschung GmbH
"Sina Mylluks has been supporting us since May 2023 with the ongoing optimisation of our company websites. From the very beginning, she proved to be an exceptionally competent, structured, and reliable SEO expert whose knowledge we can draw on at any time. Particularly worth highlighting is her ability to integrate both established SEO strategies and current developments, such as the growing importance of AI-assisted search, into her work. She identifies optimisation potential quickly and implements targeted measures efficiently, with a thorough SEO approach focused on sustainable and measurable results."
Rob Hodgins SEO Account Director, MediaVision
„Sina has been integral in helping us grow organic visibility for our clients in the German market. Not only is the quality of her work fantastic, but she delivers it in a timely manner and her communication is always excellent. Would recommend the use of her services to anyone looking to grow their SEO footprint in Germany."
Marcel Magner Marketing Director, Culligan Germany
"I have been working with Sina as a freelance SEO consultant for many years."I have been working with Sina as a freelance SEO consultant for many years. When we entered the German market with Culligan, she was with us from the start and played a key role in helping us improve our organic visibility steadily ever since. She supported us in building the German website, successfully guided numerous migration and relaunch projects, and continuously developed and implemented our SEO strategy. What I particularly value: her reliability and independence. You simply know that SEO is in the best possible hands with her. A clear recommendation for anyone looking for a proactive freelance SEO consultant."
Juliette Boyer SEO Consultant, Pixalione
„It's a pleasure to work with Sina. Hard worker, rigorous, she always meets the deadlines and knows how to adapt depending on the SEO context. I would definitely recommend her."
Luisa Schulz Chief Revenue Officer, Websmart GmbH & Co. KG
"Sina gave us excellent support with the development and implementation of our SEO product."Sina gave us excellent support with the development and implementation of our SEO product. Her transparent way of working meant I could follow every step easily and learn a great deal in the process. All commitments were delivered on time and with high accuracy. We would be very happy to work with Sina again and recommend her wholeheartedly."
Tom Keller CEO, Reboots Recovery Boots
"We love Sina's open and creative approach, which she brings to all areas of the business. Her highly reliable and results-driven way of working means you simply know that a project is in good hands with her."
Hortense Huguen Digital Marketing Manager, Praxedo
"Sina completed the project on time and with great professionalism."Sina completed the project on time and with great professionalism. Her constant availability and proactive approach make working together straightforward and enjoyable."
Axel Pinckert Gründer und Vorstand, Dynaprog AG
"Sina took the time to thoroughly understand the subject and analyse the market landscape. Within a short time, she came back with proposals for structure and wording. Just a few weeks after we published the pages, we saw successful placements in the search engines. We would absolutely recommend working with Sina for content marketing on technical products."
Stephanie Falkner Online Marketing Manager, Onlim
"Whether it's a technical or marketing-related topic, the articles are always well researched, SEO-optimised, and genuinely interesting."Whether it's a technical or marketing-related topic, the articles are always well researched, SEO-optimised, and genuinely interesting. Working with Sina is easy, straightforward, and reliable. We are very happy with her work and can only recommend her."
B2B SEO and GEO: Visibility in Google and AI Models
B2B research processes are increasingly starting in AI models. ChatGPT, Perplexity, and Google AI Overviews are consulted before anyone runs a classic search query. Businesses that are cited in these responses are perceived earlier and trusted sooner, before the first click on a website.
GEO, Generative Engine Optimisation, describes the method of structuring content so that AI systems cite it. I actively apply this in ongoing B2B projects, using Rankscale and Peec AI to track and systematically improve AI visibility. Investing in this area now builds a lead that competitors will struggle to close later.
Frequently Asked Questions about B2B SEO Consulting
I develop an SEO strategy suited to your target audience, conduct keyword research and competitive analysis, support technical SEO measures, and ensure your website is visible for the search queries your audience is using. On request, I also analyse your current visibility in AI models and develop targeted measures to improve it.
We discuss scope and goals in a no-commitment introductory call and you receive a concrete proposal. Collaboration is available as monthly SEO management or as a one-off strategy audit.
Yes. I work bilingually in German and English and also support international companies and teams planning SEO for multiple languages or markets.
Yes. A B2B SEO audit is an ideal starting point if you need clarity on the current state of your website before committing to ongoing management. After the audit, you decide whether and how we continue.
Book a Free Introductory Call
30 minutes, free and no commitment. Tell me about your project and I will give you an honest answer on whether and how I can help.
About Sina Mylluks
As a freelance SEO consultant, I support businesses with the SEO optimisation of their websites. I offer strategic search engine optimisation, ongoing SEO management, and SEO coaching. As a freelance GEO consultant, I also help businesses become visible in AI search. Based in Essen, I work primarily remotely. My clients are based in nearby cities such as Dusseldorf and Cologne, as well as across Europe.
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Contact
Sina Mylluks
Essen, NRW, Germany