About Sina Mylluks
Hello, I’m Sina Mylluks.
I help businesses become visible where people look for answers today. That can be classic Google search and the AI Overviews, or AI systems such as ChatGPT, Perplexity, and Gemini. For me, optimisation means both together: SEO and GEO.
Drawing on over 10 years of experience in SEO and content optimisation, I work with businesses of all sizes and sectors, from international corporations to start-ups and public institutions. My focus is on B2B and complex products.
My Background
I studied technical journalism and technical communication. During my studies I worked for very different employers, such as a daily newspaper, a television broadcaster and a PR agency. That might sound a long way from SEO and GEO, but it isn’t. What I learned was how to take a complicated subject and make it easy to follow.
This is a skill I still use in my work today: in content optimisation, in the way I work with copywriters and whenever a technical SEO or GEO topic needs explaining in plain language.
How I Work
Transparency is important to me. On longer projects I like to keep a Kanban board with every upcoming task on it. We go through it together regularly, decide what matters most and sort out any open questions. So you always know what I’m working on and why.
SEO and GEO are never an end in themselves. I see both as part of your wider online marketing, not as a separate box. Everything I do has to pay into your business goals and fit the way your team actually works.
Based in Germany, Working Across Europe
Where you’re based makes very little difference to how we work together. I work from Essen and look after projects all over Europe, mostly remotely. We can run the project in German or in English.
If you’d rather talk face to face, I’ll come to your office. That works well for strategy workshops, or when we need to agree what to focus on next.
You’ll also find me regularly at the KS 36 coworking space in Duisburg. If you’re nearby and would rather meet in person first, come and have a coffee with me. Drop me a line through the contact form below and we’ll find a date.
Let’s Talk
The first call takes about 30 minutes and it’s completely free, no strings attached. Tell me about your project and we’ll work out together how I can help, and whether SEO and GEO are the right fit for you.