Freelance GEO Consultant: More Visibility in AI Systems
AI systems such as ChatGPT, Perplexity and Google AI Overviews now answer many queries without users ever clicking through to a website. If your business does not appear in these answers, you lose visibility without noticing.
As a freelance GEO consultant, I analyse how present your business is in AI-generated answers and develop concrete measures to get you cited and recommended as a trusted source.
Happy GEO clients
Caroline Pecoraro Senior Marketing Manager DACH, Netigate
„I can only recommend Sina. She has comprehensive expertise in digital marketing, including content strategy as well as SEO and GEO optimisation. What I particularly value is her structured way of working, which she used to develop concepts that were convincing both technically and in their implementation. Thanks to Sina's support, we were able to align our website purposefully for search engines and AI-powered systems. Anyone looking for a reliable sparring partner for strategic content marketing and modern search optimisation is in the very best hands with Sina."
Walid Gomaa Digital Marketing Director, Culligan EMEA
„I had the pleasure of working with Sina for Culligan EMEA for almost 5 years. Sina combines strong strategic vision with excellent execution and project management skills. She played a key role in improving our organic search performance while successfully managing complex initiatives across markets. She consistently brought fresh ideas to the table, with a strong focus on innovation and the smart use of AI to enhance SEO and digital marketing performance. Her proactive mindset and ability to turn ideas into action made a real impact on the team and our results." Beyond her technical expertise, Sina is highly reliable, collaborative, and always delivers high-quality work on time. I would gladly recommend her to any organization looking for a talented and forward-thinking SEO leader."
Vilma Atanasova Senior SEO Manager, index Internet und Mediaforschung GmbH
"Sina Mylluks has been supporting us since May 2023 with the ongoing optimisation of our company websites. From the very beginning, she proved to be an exceptionally competent, structured, and reliable SEO expert whose knowledge we can draw on at any time. Particularly worth highlighting is her ability to integrate both established SEO strategies and current developments, such as the growing importance of AI-assisted search, into her work. She identifies optimisation potential quickly and implements targeted measures efficiently, with a thorough SEO approach focused on sustainable and measurable results."
What Is GEO? And Why Does It Matter Now?
GEO stands for Generative Engine Optimisation. It describes the systematic optimisation of content for AI systems such as ChatGPT, Google Gemini, Perplexity and Microsoft Copilot. While SEO focuses on visibility in Google rankings, GEO is about being cited and recommended in AI-generated answers. GEO does not replace SEO. But if you want to be found in AI systems, you need to do more than optimise keywords. With a combined GEO and SEO strategy, I help you bring both channels together so your business is visible in Google and in AI answers.
GEO and SEO compared
The AI Systems I Optimise For
Every AI system answers questions, but they all work differently. Each LLM weighs sources in its own way. Gemini and AI Mode favour YouTube content, for example; ChatGPT does not. That is why optimising for AI in general is not enough.
I look at each system separately: where you are cited, which sources the system prefers, and which measures pay off there. The result is a plan tailored to the systems that actually matter to your audience. I focus on the following:
ChatGPT
Perplexity
Gemini
AI Overviews
AI Mode
How I Support You as a Freelance GEO Consultant
1. Free introductory call
30 minutes, free and no commitment. I learn about your business and your goals, and we discuss together how I can help. If we decide to work together, this is how it can continue.
2. Prompt research
Just as SEO starts with keyword research, GEO starts with prompt research. I identify the prompts that cover your topic area. The focus is on prompts where AI systems cite external sources, because that is where the biggest optimisation potential currently lies. The result is a tagged, well-maintained prompt set as the basis for every further step.
3. GEO audit
Based on the prompt set, I analyse your current AI visibility using three metrics: visibility (how often you appear in AI answers), citation rate (how often you are cited as a source) and sentiment (how AI systems talk about you). I measure this across the most widely used AI systems, from ChatGPT to Gemini and Perplexity. For tracking, I work with Rankscale. I also look at your competitors: who gets cited when you do not, and why.
4. GEO strategy and implementation
Based on the GEO audit, I derive the most important actions, prioritised across four areas.
- Content: structuring and preparing your content so AI systems recognise it as a citable source.
- Technology: making sure your website is visible to AI crawlers and understood by them.
- Entities: building your business into a clearly recognisable entity.
- Mentions: strengthening brand mentions in third-party sources such as industry portals and directories.
5. GEO monitoring
AI visibility is not a one-off project. LLMs are retrained regularly, prompts change, and new competitors appear in the answers. I track visibility, citation rate and sentiment on an ongoing basis, adjust the measures, and report on progress in a way you can actually use.
Freelance GEO Consultant or Agency: What Suits You?
GEO is new; many of its foundations are not. Mine is over 10 years of experience in SEO and content optimisation, especially in B2B and for complex products. I know how content needs to be built so search systems understand it and use it as a source, and that is exactly what GEO builds on.
Add to that my background in journalism and my start as an SEO copywriter. Both gave me a deep understanding of content quality and briefing processes, which pays off twice in GEO: AI systems prefer to cite content that is clearly structured, fact-based and well written.
My Experience, Your Advantage
GEO is new; many of its foundations are not. Mine is over 10 years of experience in SEO and content optimisation, especially in B2B and for complex products. I know how content needs to be built so search systems understand it and use it as a source, and that is exactly what GEO builds on.
Add to that my background in journalism and my start as an SEO copywriter. Both gave me a deep understanding of content quality and briefing processes, which pays off twice in GEO: AI systems prefer to cite content that is clearly structured, fact-based and well written.
Frequently Asked Questions about AI Search Optimisation
GEO refers to the optimisation of content and technical structures with the aim of being cited and recommended in AI-generated search answers. Unlike classic SEO, this is not about Google rankings but about visibility in systems such as ChatGPT, Perplexity, Google AI Overviews and Microsoft Copilot.
SEO optimises for Google rankings and organic traffic. GEO optimises for AI citations and recommendations in LLM-based search systems. Both disciplines overlap but also have their own distinct characteristics. The good news: a solid SEO foundation is the best starting point for GEO.
At their core, yes. LLMO (Large Language Model Optimisation) and AEO (Answer Engine Optimisation) describe the same discipline from slightly different angles. GEO has become the most widely used term. Whichever term you prefer, the goal is the same: becoming visible in AI answers.
Yes. GEO builds on SEO: AI systems draw their information from content that is crawlable, structured and trustworthy. If you neglect SEO, you lose visibility in AI search too. That is why I always plan both channels together.
You work directly with me. The person who analyses your situation also develops the strategy and supports the implementation. Add transparent collaboration and flexible terms without long contract commitments.
Book a Free Introductory Call
30 minutes, free and no commitment. Tell me about your project and I will give you an honest answer on whether and how I can help.
About Sina Mylluks
As a freelance SEO consultant, I support businesses with the SEO optimisation of their websites. I offer strategic search engine optimisation, ongoing SEO management, and SEO coaching. As a freelance GEO consultant, I also help businesses become visible in AI search. Based in Essen, I work primarily remotely. My clients are based in nearby cities such as Dusseldorf and Cologne, as well as across Europe.
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Sina Mylluks | SEO & GEO | Visibility on Google & in AI systems
Essen, NRW, Germany