AI systems such as ChatGPT, Perplexity, and Google AI Overviews answer millions of queries today without users needing to click through to a website. Businesses that do not appear in these responses lose visibility without noticing. As a freelance GEO consultant, I analyse how present your business is in AI-generated responses and develop concrete measures to improve your visibility in AI search.


GEO stands for Generative Engine Optimisation. It describes the systematic optimisation of content for AI-driven search systems: ChatGPT, Google Gemini, Perplexity, and Microsoft Copilot. Whilst SEO focuses on visibility in Google rankings, GEO is about being cited and recommended in AI-generated responses.
GEO does not replace SEO. But anyone who wants to be found in AI search today needs to do more than optimise keywords.
With a combined GEO and SEO strategy, I help you bring both channels together so your business is visible in Google and in AI responses.

Free introductory call: 30 minutes, free and no commitment. I learn about your business and goals and give you an honest answer on whether and how I can help.
2. GEO audit: I analyse your current AI visibility. Which prompts cover your topic area? Where are you cited, and where are you not? What are competitors doing better? The audit delivers a clear analysis as the basis for all further steps.
3. Individual GEO strategy: Based on the audit, I develop a GEO strategy that fits your goals. This covers content prioritisation, technical measures, and a concrete implementation plan with clear responsibilities.
4. GEO implementation: I either implement the measures directly or support your team in doing so. Transparent throughout, with a shared Kanban board and a clear task list.
5. GEO monitoring: AI visibility is not a one-off project. LLMs are regularly retrained, prompts change, and new competitors appear in responses. Regular monitoring is important to adjust measures and track progress.

I have been working with businesses of all sizes and sectors for over 10 years, from international corporations to start-ups and public institutions. My focus is on projects involving multiple stakeholders, several markets, or a fundamental strategic repositioning. I work in German and English and find my feet quickly in complex organisational structures.
All of that experience feeds into my GEO projects, allowing me to connect optimisation for Google search and AI search effectively.
„I had the pleasure of working with Sina for Culligan EMEA for almost 5 years. Sina combines strong strategic vision with excellent execution and project management skills. She played a key role in improving our organic search performance while successfully managing complex initiatives across markets. She consistently brought fresh ideas to the table, with a strong focus on innovation and the smart use of AI to enhance SEO and digital marketing performance. Her proactive mindset and ability to turn ideas into action made a real impact on the team and our results." Beyond her technical expertise, Sina is highly reliable, collaborative, and always delivers high-quality work on time. I would gladly recommend her to any organization looking for a talented and forward-thinking SEO leader."
"Sina supported us during the concept phase and in the first implementation projects for the new duesseldorf.de website, making a valuable contribution throughout. I particularly appreciated her deep SEO expertise, her clear and structured way of working, and above all her reliability. I could count on Sina at every stage - she drives topics forward on her own initiative and always thinks one step ahead."
"Sina Mylluks has been supporting us since May 2023 with the ongoing optimisation of our company websites. From the very beginning, she proved to be an exceptionally competent, structured, and reliable SEO expert whose knowledge we can draw on at any time. Particularly worth highlighting is her ability to integrate both established SEO strategies and current developments, such as the growing importance of AI-assisted search, into her work. She identifies optimisation potential quickly and implements targeted measures efficiently, with a thorough SEO approach focused on sustainable and measurable results."
„Sina has been integral in helping us grow organic visibility for our clients in the German market. Not only is the quality of her work fantastic, but she delivers it in a timely manner and her communication is always excellent. Would recommend the use of her services to anyone looking to grow their SEO footprint in Germany."
"I have been working with Sina as a freelance SEO consultant for many years."I have been working with Sina as a freelance SEO consultant for many years. When we entered the German market with Culligan, she was with us from the start and played a key role in helping us improve our organic visibility steadily ever since. She supported us in building the German website, successfully guided numerous migration and relaunch projects, and continuously developed and implemented our SEO strategy. What I particularly value: her reliability and independence. You simply know that SEO is in the best possible hands with her. A clear recommendation for anyone looking for a proactive freelance SEO consultant."
„It's a pleasure to work with Sina. Hard worker, rigorous, she always meets the deadlines and knows how to adapt depending on the SEO context. I would definitely recommend her."
"Sina gave us excellent support with the development and implementation of our SEO product."Sina gave us excellent support with the development and implementation of our SEO product. Her transparent way of working meant I could follow every step easily and learn a great deal in the process. All commitments were delivered on time and with high accuracy. We would be very happy to work with Sina again and recommend her wholeheartedly."
"We love Sina's open and creative approach, which she brings to all areas of the business. Her highly reliable and results-driven way of working means you simply know that a project is in good hands with her."
"Sina completed the project on time and with great professionalism."Sina completed the project on time and with great professionalism. Her constant availability and proactive approach make working together straightforward and enjoyable."
"Sina took the time to thoroughly understand the subject and analyse the market landscape. Within a short time, she came back with proposals for structure and wording. Just a few weeks after we published the pages, we saw successful placements in the search engines. We would absolutely recommend working with Sina for content marketing on technical products."
"Whether it's a technical or marketing-related topic, the articles are always well researched, SEO-optimised, and genuinely interesting."Whether it's a technical or marketing-related topic, the articles are always well researched, SEO-optimised, and genuinely interesting. Working with Sina is easy, straightforward, and reliable. We are very happy with her work and can only recommend her."
GEO refers to the optimisation of content and technical structures with the aim of being cited and recommended in AI-generated search responses. Unlike classic SEO, this is not about Google rankings but about visibility in systems such as ChatGPT, Perplexity, Google AI Overviews, and Microsoft Copilot.
SEO optimises for Google rankings and organic traffic. GEO optimises for AI citations and recommendations in LLM-based search systems. Both disciplines overlap but also have their own distinct characteristics.
It depends on the scope. A one-off GEO audit with concrete recommendations is available, as is ongoing GEO management as part of monthly SEO collaboration. We discuss exact terms in the free introductory call. Transparent and without hidden costs.

30 minutes, free and no commitment. Tell me about your project and I will give you an honest answer on whether and how I can help.
About Sina Mylluks
As a freelance SEO consultant, I support businesses with the SEO optimisation of their websites. I offer strategic search engine optimisation, ongoing SEO management, and SEO coaching. As a freelance GEO consultant, I also help businesses become visible in AI search. Based in Essen, I work primarily remotely. My clients are based in nearby cities such as Dusseldorf and Cologne, as well as across Europe.
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