International SEO Consulting: Visible in the DACH market
Organic visibility across multiple countries requires more than a translated website. International SEO combines technical precision with genuine market understanding. As an international freelance SEO consultant, I advise businesses looking to build or expand their presence in new markets, and agencies that need experienced German SEO expertise for their project team.
What Is International SEO Consulting?
International search engine optimisation goes beyond a translated website. The keyword strategy needs to be developed independently per market, because search behaviour and phrasing vary from country to country. On the technical side, the focus is on ensuring search engines understand which URL is intended for which language and country.
At the strategic level, it comes down to prioritisation: which markets have the greatest potential, what resources are available, and in what order does a build-out make sense. At the operational level, processes are needed to ensure that multiple language versions are consistently maintained, monitored, and developed.
Which level takes priority depends on your project. I support you where you need it.
Who Am I the Right International SEO Consultant For?
International SEO projects rarely share the same starting point. I work primarily with businesses facing the following challenges:
International businesses building or expanding their presence in Germany
Your business operates internationally but has little organic visibility in the German market. You need someone who knows the German-language search market and can guide the build-out in a structured way.
International agencies with German clients
Your agency has a German client or a German-language project and is looking for senior SEO expertise for the team. You want to work directly with an experienced professional who understands both the project goal and the language. As an international freelance SEO consultant, I integrate seamlessly into existing agency structures.
Businesses with decentralised SEO structures
You have regional subsidiaries, multiple markets, or an internal team that has operated SEO without an overarching structure. Now you want to standardise processes, centralise reporting, and make SEO performance comparable across countries. I support this build-out, both operationally and strategically.
My Experience, Your Advantage
I have been working with businesses of all sizes and sectors for over 10 years, from international corporations to start-ups and public institutions. My focus is on projects involving multiple stakeholders, several markets, or a fundamental strategic repositioning. I work in German and English and find my feet quickly in complex organisational structures.
Starting my career as an SEO copywriter gave me a deep understanding of content quality and briefing processes, which I bring to every project to this day.
Based in Essen, in the heart of the Ruhr region, I work with businesses across Europe. Projects are primarily remote, though I am happy to meet in person when it is useful.
Happy Clients
Walid Gomaa Digital Marketing Director, Culligan EMEA
„I had the pleasure of working with Sina for Culligan EMEA for almost 5 years. Sina combines strong strategic vision with excellent execution and project management skills. She played a key role in improving our organic search performance while successfully managing complex initiatives across markets. She consistently brought fresh ideas to the table, with a strong focus on innovation and the smart use of AI to enhance SEO and digital marketing performance. Her proactive mindset and ability to turn ideas into action made a real impact on the team and our results." Beyond her technical expertise, Sina is highly reliable, collaborative, and always delivers high-quality work on time. I would gladly recommend her to any organization looking for a talented and forward-thinking SEO leader."
Silke Schreiber Senior IT Project Manager, Düsseldorf Digital Agentur
"Sina supported us during the concept phase and in the first implementation projects for the new duesseldorf.de website, making a valuable contribution throughout. I particularly appreciated her deep SEO expertise, her clear and structured way of working, and above all her reliability. I could count on Sina at every stage - she drives topics forward on her own initiative and always thinks one step ahead."
Vilma Atanasova Senior SEO Manager, index Internet und Mediaforschung GmbH
"Sina Mylluks has been supporting us since May 2023 with the ongoing optimisation of our company websites. From the very beginning, she proved to be an exceptionally competent, structured, and reliable SEO expert whose knowledge we can draw on at any time. Particularly worth highlighting is her ability to integrate both established SEO strategies and current developments, such as the growing importance of AI-assisted search, into her work. She identifies optimisation potential quickly and implements targeted measures efficiently, with a thorough SEO approach focused on sustainable and measurable results."
Rob Hodgins SEO Account Director, MediaVision
„Sina has been integral in helping us grow organic visibility for our clients in the German market. Not only is the quality of her work fantastic, but she delivers it in a timely manner and her communication is always excellent. Would recommend the use of her services to anyone looking to grow their SEO footprint in Germany."
Marcel Magner Marketing Director, Culligan Germany
"I have been working with Sina as a freelance SEO consultant for many years."I have been working with Sina as a freelance SEO consultant for many years. When we entered the German market with Culligan, she was with us from the start and played a key role in helping us improve our organic visibility steadily ever since. She supported us in building the German website, successfully guided numerous migration and relaunch projects, and continuously developed and implemented our SEO strategy. What I particularly value: her reliability and independence. You simply know that SEO is in the best possible hands with her. A clear recommendation for anyone looking for a proactive freelance SEO consultant."
Juliette Boyer SEO Consultant, Pixalione
„It's a pleasure to work with Sina. Hard worker, rigorous, she always meets the deadlines and knows how to adapt depending on the SEO context. I would definitely recommend her."
Luisa Schulz Chief Revenue Officer, Websmart GmbH & Co. KG
"Sina gave us excellent support with the development and implementation of our SEO product."Sina gave us excellent support with the development and implementation of our SEO product. Her transparent way of working meant I could follow every step easily and learn a great deal in the process. All commitments were delivered on time and with high accuracy. We would be very happy to work with Sina again and recommend her wholeheartedly."
Tom Keller CEO, Reboots Recovery Boots
"We love Sina's open and creative approach, which she brings to all areas of the business. Her highly reliable and results-driven way of working means you simply know that a project is in good hands with her."
Hortense Huguen Digital Marketing Manager, Praxedo
"Sina completed the project on time and with great professionalism."Sina completed the project on time and with great professionalism. Her constant availability and proactive approach make working together straightforward and enjoyable."
Axel Pinckert Gründer und Vorstand, Dynaprog AG
"Sina took the time to thoroughly understand the subject and analyse the market landscape. Within a short time, she came back with proposals for structure and wording. Just a few weeks after we published the pages, we saw successful placements in the search engines. We would absolutely recommend working with Sina for content marketing on technical products."
Stephanie Falkner Online Marketing Manager, Onlim
"Whether it's a technical or marketing-related topic, the articles are always well researched, SEO-optimised, and genuinely interesting."Whether it's a technical or marketing-related topic, the articles are always well researched, SEO-optimised, and genuinely interesting. Working with Sina is easy, straightforward, and reliable. We are very happy with her work and can only recommend her."
Frequently Asked Questions about International SEO Consulting
My work is priced on a day or hourly rate basis, and for ongoing projects also as a monthly retainer. Scope and investment are discussed openly in the introductory call. There are no standard packages, because no two international SEO projects are the same.
Yes, that is a focus area of my work. I have already supported businesses from various countries looking to build organic visibility in the DACH market.
Yes. I work in both German- and English-speaking project teams without difficulty.
Book a Free Introductory Call
30 minutes, free and no commitment. Tell me about your project and I will give you an honest answer on whether and how I can help.
About Sina Mylluks
As a freelance SEO consultant, I support businesses with the SEO optimisation of their websites. I offer strategic search engine optimisation, ongoing SEO management, and SEO coaching. As a freelance GEO consultant, I also help businesses become visible in AI search. Based in Essen, I work primarily remotely. My clients are based in nearby cities such as Dusseldorf and Cologne, as well as across Europe.
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Contact
Sina Mylluks
Essen, NRW, Germany