Tailored strategy and ongoing support for your visibility in Google and in AI systems.


For businesses that need expert direction. I make sure your SEO strategy is defined, aligned internally, and put into action.

For anyone who wants to reflect on their strategy with an experienced sparring partner. I bring a fresh outside perspective and help you build GEO and SEO knowledge in-house.

For agencies and in-house GEO / SEO teams that need extra capacity, during intensive project phases or for the long term. I settle into existing structures quickly and support wherever needed.
„I can only recommend Sina. She has comprehensive expertise in digital marketing, including content strategy as well as SEO and GEO optimisation. What I particularly value is her structured way of working, which she used to develop concepts that were convincing both technically and in their implementation. Thanks to Sina's support, we were able to align our website purposefully for search engines and AI-powered systems. Anyone looking for a reliable sparring partner for strategic content marketing and modern search optimisation is in the very best hands with Sina."
„I had the pleasure of working with Sina for Culligan EMEA for almost 5 years. Sina combines strong strategic vision with excellent execution and project management skills. She played a key role in improving our organic search performance while successfully managing complex initiatives across markets. She consistently brought fresh ideas to the table, with a strong focus on innovation and the smart use of AI to enhance SEO and digital marketing performance. Her proactive mindset and ability to turn ideas into action made a real impact on the team and our results." Beyond her technical expertise, Sina is highly reliable, collaborative, and always delivers high-quality work on time. I would gladly recommend her to any organization looking for a talented and forward-thinking SEO leader."
"Sina supported us during the concept phase and in the first implementation projects for the new duesseldorf.de website, making a valuable contribution throughout. I particularly appreciated her deep SEO expertise, her clear and structured way of working, and above all her reliability. I could count on Sina at every stage - she drives topics forward on her own initiative and always thinks one step ahead."
"Sina Mylluks has been supporting us since May 2023 with the ongoing optimisation of our company websites. From the very beginning, she proved to be an exceptionally competent, structured, and reliable SEO expert whose knowledge we can draw on at any time. Particularly worth highlighting is her ability to integrate both established SEO strategies and current developments, such as the growing importance of AI-assisted search, into her work. She identifies optimisation potential quickly and implements targeted measures efficiently, with a thorough SEO approach focused on sustainable and measurable results."
„Sina has been integral in helping us grow organic visibility for our clients in the German market. Not only is the quality of her work fantastic, but she delivers it in a timely manner and her communication is always excellent. Would recommend the use of her services to anyone looking to grow their SEO footprint in Germany."
"I have been working with Sina as a freelance SEO consultant for many years."I have been working with Sina as a freelance SEO consultant for many years. When we entered the German market with Culligan, she was with us from the start and played a key role in helping us improve our organic visibility steadily ever since. She supported us in building the German website, successfully guided numerous migration and relaunch projects, and continuously developed and implemented our SEO strategy. What I particularly value: her reliability and independence. You simply know that SEO is in the best possible hands with her. A clear recommendation for anyone looking for a proactive freelance SEO consultant."
„It's a pleasure to work with Sina. Hard worker, rigorous, she always meets the deadlines and knows how to adapt depending on the SEO context. I would definitely recommend her."
"Sina gave us excellent support with the development and implementation of our SEO product."Sina gave us excellent support with the development and implementation of our SEO product. Her transparent way of working meant I could follow every step easily and learn a great deal in the process. All commitments were delivered on time and with high accuracy. We would be very happy to work with Sina again and recommend her wholeheartedly."
"We love Sina's open and creative approach, which she brings to all areas of the business. Her highly reliable and results-driven way of working means you simply know that a project is in good hands with her."
"Sina completed the project on time and with great professionalism."Sina completed the project on time and with great professionalism. Her constant availability and proactive approach make working together straightforward and enjoyable."
"Sina took the time to thoroughly understand the subject and analyse the market landscape. Within a short time, she came back with proposals for structure and wording. Just a few weeks after we published the pages, we saw successful placements in the search engines. We would absolutely recommend working with Sina for content marketing on technical products."
"Whether it's a technical or marketing-related topic, the articles are always well researched, SEO-optimised, and genuinely interesting."Whether it's a technical or marketing-related topic, the articles are always well researched, SEO-optimised, and genuinely interesting. Working with Sina is easy, straightforward, and reliable. We are very happy with her work and can only recommend her."

I help companies stay visible where people search for answers today: in Google and in AI systems like ChatGPT, Perplexity and Gemini. For me, the two belong together: SEO and GEO.
What I bring: over 10 years of experience in SEO and content optimisation, with a focus on B2B and products that need explaining. I work in German and English and find my feet quickly in complex organisational structures. Projects with multiple markets, several websites, and many stakeholders are my everyday work.
My journalistic background and starting my career as an SEO copywriter gave me a deep understanding of content quality and briefing processes, and I bring that to every project to this day.
I am based in Essen, in the heart of the Ruhr region, and my clients are spread across Europe. Collaboration usually runs remotely. When needed, I am happy to join you on site.
Support for the situations where it really counts.
You want to rethink SEO strategically, because your current approach is not delivering or because no one in-house has owned SEO so far? I develop a sustainable SEO strategy, create clarity on priorities, and support the implementation.
Relaunches and migrations are the biggest risk to organic visibility, and they are often highly complex. I guide your project from planning to go-live, so the relaunch improves your visibility instead of putting it at risk.
AI assistants such as ChatGPT and Perplexity are changing how people search and make decisions. I analyse how visible your business is in AI-generated answers and develop concrete measures to improve it.
You want to launch your business in the German-speaking market? As a native German-speaking SEO expert, I help you build your DACH strategy properly from day one, from keyword research to a localised content strategy.

These are the tools I work with regularly. If you use different ones, I get up to speed quickly.
Planning: Trello, Asana, ClickUp, Monday
SEO: Semrush, SE Ranking, Ahrefs, Sistrix, GSC, Screaming Frog
GEO: Rankscale, Peec AI
CMS & Testing: WordPress, Shopify, Hotjar, VWO
Reporting: Google Analytics, Google Looker Studio, Siteimprove
Individual Support
No off-the-shelf solutions. I work with you in a way that fits your business and your goals.
Specialist Expertise
SEO and GEO are my focus. Over 10 years of experience and specialist knowledge flow directly into your project.
Direct Contact
You work directly with me as your dedicated point of contact. That means fast alignment and efficient implementation.

30 minutes, free and with no obligation. Tell me about your project and let’s discuss together how I can help you.